Fusebox EPFL

Targeted Advertising Vs. Privacy

Unlike the other idea on targeted advertising, my idea is from the point of view of the 'Consumer'. In 2012, US retailer Target, was able to collect data, employ a team of statisticians and identify the moments in people's lives where they are open to or seeking new types of product. Target managed to find out women were pregnant, just from their shopping habits and credit card information, and started sending these women coupons for maternity products before they had even told their families about the pregnancy. This invasion of privacy could be an interesting topic to discuss

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