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Unlike the other idea on targeted advertising, my idea is from the point of view of the 'Consumer'. In 2012, US retailer Target, was able to collect data, employ a team of statisticians and identify the moments in people's lives where they are open to or seeking new types of product. Target managed to find out women were pregnant, just from their shopping habits and credit card information, and started sending these women coupons for maternity products before they had even told their...

Aditya Daniel Manchala
by Aditya Daniel Manchala
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Aditya Daniel Manchala
 

Aditya Daniel Manchala

Versoix, Switzerland

Joined this community on Nov 2, 2015

School
EPFL

Status
Student (bachelor or master)

Faculty (EPFL only)
Basic Sciences (SB)

Age
26-35

Reputation ranking

Ranking
252
Points
25

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